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1. Define
your needs.
Write down all
the reasons for
selling your
home. Ask
yourself, “Why
do I want to
sell and what do
I expect to
accomplish with
the sale?” For
example, a
growing family
may prompt your
need for a
larger home, or
a job
opportunity in
another city may
necessitate a
move. For your
goals, write
down if you’d
like to sell
your house
within a certain
time frame or
make a
particular
profit margin.
Work with your
real estate
agent to map out
the best path to
achieve your
objectives and
set a realistic
time frame for
the sale.
2. Name your
price.
Your next
objective should
be to determine
the best
possible selling
price for your
house. Setting a
fair asking
price from the
outset will
generate the
most activity
from other real
estate agents
and buyers. You
will need to
take into
account the
condition of
your home, what
comparable homes
in your
neighborhood are
selling for, and
state of the
overall market
in your area.
It’s often
difficult to
remain unbiased
when putting a
price on your
home, so your
real estate
agent’s
expertise is
invaluable at
this step. Your
agent will know
what comparable
homes are
selling for in
your
neighborhood and
the average time
those homes are
sitting on the
market. If you
want a truly
objective
opinion about
the price of
your home, you
could have an
appraisal done.
This typically
costs a few
hundred dollars.
Remember: You’re
always better
off setting a
fair market
value price than
setting your
price too high.
Studies show
that homes
priced higher
than 3 percent
of their market
value take
longer to sell.
If your home
sits on the
market for too
long, potential
buyers may think
there is
something wrong
with the
property. Often,
when this
happens, the
seller has to
drop the price
below market
value to compete
with newer,
reasonably
priced listings.
3. Prepare
your home.
Most of us don’t
keep our homes
in “showroom”
condition. We
tend to overlook
piles of boxes
in the garage,
broken porch
lights, and
doors or windows
that stick. It’s
time to break
out of that
owner’s mindset
and get your
house in tiptop
shape. The
condition of
your home will
affect how
quickly it sells
and the price
the buyer is
willing to
offer.
First
impressions are
the most
important. Your
real estate
agent can help
you take a fresh
look at your
home and suggest
ways to stage it
and make it more
appealing to
buyers.
A home with too
much
“personality” is
harder to sell.
Removing family
photos, mementos
and personalized
décor will help
buyers visualize
the home as
theirs.
Make minor
repairs and
replacements.
Small defects,
such as a leaky
faucet, a torn
screen or a worn
doormat, can
ruin the buyer’s
first
impression.
Clutter is a big
no-no when
showing your
home to
potential
buyers. Make
sure you have
removed all
knickknacks from
your shelves and
cleared all your
bathroom and
kitchen counters
to make every
area seem as
spacious as
possible.
4. Get the
word out.
Now that you’re
ready to sell,
your real estate
agent will set
up a marketing
strategy
specifically for
your home. There
are many ways to
get the word
out, including:
In addition to
listing your
home on the MLS,
your agent will
use a
combination of
these tactics to
bring the most
qualified buyers
to your home.
Your agent
should structure
the marketing
plan so that the
first three to
six weeks are
the busiest.
5. Receive an
offer.
When you receive
a written offer
from a potential
buyer, your real
estate agent
will first find
out whether or
not the
individual is
prequalified or
preapproved to
buy your home.
If so, then you
and your agent
will review the
proposed
contract, taking
care to
understand what
is required of
both parties to
execute the
transaction. The
contract, though
not limited to
this list,
should include
the following:
-
Legal
description
of the
property
-
Offer price
-
Down payment
-
Financing
arrangements
-
List of fees
and who will
pay them
-
Deposit
amount
-
Inspection
rights and
possible
repair
allowances
-
Method of
conveying
the title
and who will
handle the
closing
-
Appliances
and
furnishings
that will
stay with
the home
-
Settlement
date
-
Contingencies
At this point,
you have three
options: accept
the contract as
is, accept it
with changes (a
counteroffer),
or reject it.
Remember: Once
both parties
have signed a
written offer,
the document
becomes legally
binding. If you
have any
questions or
concerns, be
certain to
address them
with your real
estate agent
right away.
6. Negotiate
to sell.
Most offers to
purchase your
home will
require some
negotiating to
come to a
win-win
agreement. Your
real estate
agent is well
versed on the
intricacies of
the contracts
used in your
area and will
protect your
best interest
throughout the
bargaining. Your
agent also knows
what each
contract clause
means, what you
will net from
the sale and
what areas are
easiest to
negotiate. Some
negotiable
items:
-
Price
-
Financing
-
Closing
costs
-
Repairs
-
Appliances
and fixtures
-
Landscaping
-
Painting
-
Move-in date
Once both
parties have
agreed on the
terms of the
sale, your agent
will prepare a
contract.
7. Prepare to
close.
Once you accept
an offer to sell
your house, you
will need to
make a list of
all the things
you and your
buyer must do
before closing.
The property may
need to be
formally
appraised,
surveyed,
inspected or
repaired. Your
real estate
agent can
spearhead the
effort and serve
as your advocate
when dealing
with the buyer’s
agent and
service
providers.
Depending on the
written
contract, you
may pay for all,
some or none of
these items. If
each procedure
returns
acceptable
results as
defined by the
contract, then
the sale may
continue. If
there are
problems with
the home, the
terms set forth
in the contract
will dictate
your next step.
You or the buyer
may decide to
walk away, open
a new round of
negotiations or
proceed to
closing.
Important
reminder: A few
days before the
closing, you
will want to
contact the
entity that is
closing the
transaction and
make sure the
necessary
documents will
be ready to sign
on the
appropriate
date. Also,
begin to make
arrangements for
your upcoming
move if you have
not done so.
8. Close the
deal.
“Closing” refers
to the meeting
where ownership
of the property
is legally
transferred to
the buyer. Your
agent will be
present during
the closing to
guide you
through the
process and make
sure everything
goes as planned.
By being present
during the
closing, he or
she can mediate
any last-minute
issues that may
arise. In some
states, an
attorney is
required and you
may wish to have
one present.
After the
closing, you
should make a
“to do” list for
turning the
property over to
the new owners.
Here is a
checklist to get
you started.
-
Cancel
electricity,
gas, lawn
care, cable
and other
routine
services.
-
If the new
owner is
retaining
any of the
services,
change the
name on the
account.
-
Gather
owner’s
manuals and
warranties
for all
conveying
appliances.
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